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Last month for retailers, it was all about post-Turkey spending sprees.
In December, at least one retailer is upping the ante by offering an all-night, last minute shopping marathons.
Macy's announced Thursday that it would open all of its stores for 48-hours straight, giving last-minute shoppers wiggle room to buy gifts the weekend before Christmas.
The extended hours for the New York-based retailer will begin at 7 a.m. on Friday, December 21 and run through 7 a.m. on Sunday, Dec. 23.
At 23 additional locations including Woodfield Mall and Oakbrook Center, Macy's will re-open at 8 a.m on Sunday, Dec. 23 and remain open through the close of business on Christmas Eve. And at 34 locations in California, Nevada and New Jersey, Macy's stores will stay open through 2 a.m. on Monday, December 24.
Macy's experimented with the 48-hour retail marathon in certain test markets last year and found that enough consumers took advantage of the extended hours to warrant rolling out the program to their entire fleet this holiday season, according to spokeswoman Lauren Rapisand.
Many of the shoppers were parents who used the late night hours to shop without children and people who worked late shifts who could get their shopping done during their breaks, according to Rapisand. "We found there were a lot of folks who appreciated the extended hours," she said. "The response was so good in test markets last year that we decided it would be a benefit to all of our stores."
crshropshire@tribune.com
Twitter: @corilyns
Macy's to stay open 48 hours on weekend before Christmas
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Macy's to stay open 48 hours on weekend before Christmas
